Dr. Beverly Smith currently serves as Program Chair of e-Marketing at Franklin University. Her levels of academic and professional experience have developed, managed, and assisted in marketing, advertising, and teaching. She obtained her PhD from Capella University and MBA from Franklin University. Her course listing consists of Social Media Marketing, e-Commerce, Integrated eMarketing, Search Engine Optimization, Advertising, and Persuasive Strategies. Her research interests include ‘The Effect of Marketing on Stock Prices’ as well as Social Media Marketing.